Miffy Parades Around Holland and Japan

An art parade celebrating 60 years of Miffy the bunny has gone on display in the character’s home country of the Netherlands, and also in Japan.

60 statues measuring 1.8 metres have been decorated by artists from those countries.

In contrast to the usual tight control kept over reproductions of Dick Bruna’s global icon, the artists were given free reign to create their own interpretation of the character.

The resulting collection of eclectic and dynamic statues reflects a wide range of artistic influences, including elements of Dutch culture such as the ‘Royal Delft’ statue by De Koninklijke. More avant garde designs include Wendelien Daan’s photograph-covered Miffy (‘Miffy transformer’), Hans van Bentem’s intimidating ‘Gothic’ bunny and Carli Hermès’ gold ‘Sunshine’ Miffy. Among the 60 artists is Dick Bruna’s daughter, Madelon Bruna.

The influences of the designs run the full spectrum, from Sebastian Masuda’s ‘Colourful Rebellion’ inspired by Harajuku in Tokyo, to Bas Kosters’ ‘Heading towards a suspicious showdown’ inspired by Leslie Charteris’ Saint novels.

Fashion is a key theme within many of the designs, with several of the artists choosing to focus on the attire of their Miffy statue, including a carrot-themed dress from Makoto Oozu, a knitted cardigan from Kesennuma Knitting Co., and a gold charm chain accessory from Studio Job.

The materials used on the statues are varied too, from Makoto Koizumi’s wooden ‘hakoirimusume’ Miffy to Kodue Hibino’s fabric collage bunny (‘piece by peace’).

“I see Miffy as an abstract. Like a letter or a triangle or a circle. You can do what you like with it, but it’s still a circle. Or, in this case, it’s still Miffy.„ Wendelien Daan, Artist

Ever since the books first appeared in Japan in the early 1960s, Miffy has remained hugely popular – her simple silhouette chiming with the country’s love of minimalism. Several of the artists have chosen to explore this minimalist theme including Rob Scholte with his ying & yang-style statue entitled ‘Grijs’, Kenjiro Sano with his ghost-esque Miffy, aptly named ‘Het spook nijntje’, Atsuki Kikuchi with his ‘Spatial Miffy’ featuring bold primary shapes & colours, and finally Richard Hutten with his simple, one-eared ‘nijntje’.

On display until 30 September, 45 statues can be seen in Amsterdam, Utrecht, and The Hague. 15 will accompany a travelling exhibition in Japan. The statues will be auctioned in October in support of UNICEF.

For information about the artists, and merchandise please visit: http://www.miffyartparade.com

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About Miffy

This is the UK Official Online Press Office for Miffy

Dutch artist, Dick Bruna created the classic children's character, Miffy, in 1955 whilst on a rainy seaside holiday in North Holland. A little bunny kept hopping around the garden of his holiday home - he sketched it by day and at night Dick Bruna made up stories about it to entertain his one year old son. That bunny later became Miffy.

More than 60 years later, there are 33 storybooks about Miffy, which have sold over 85 million copies and are translated in more than 50 languages. Now published in the UK by Simon and Schuster, 16 Miffy storybooks have been refreshed for a modern British audience by award winning poet, Tony Mitton and are available from all good bookshops.

There is Miffy merchandise sold across 5 continents, a new TV series and a movie. Celebrations for Miffy's anniversary will take place worldwide throughout 2015.

The publishing and international rights to Miffy are managed by Mercis bv in Amsterdam.