#MiffyMen’s Plain White Tee Launches

Dick Bruna’s Classic Children’s Character to Feature on Men’s Apparel

This simple men’s’ tee featuring an outline of Miffy’s iconic face is available from retro retailer www.TruffleShuffle.co.uk for just £17.99.

Whether you’re design-aware or you grew up reading Miffy storybooks, this iconic plain white tee featuring Dick Bruna’s classic character is the perfect way to add a pinch of whimsical style to any guy’s wardrobe. The t-shirt is available in Small, Medium, Large, X Large and XX Large.

Miffy, the white bunny character from the children’s picture books was created by Dutch Artist Dick Bruna in 1955, and turns 60 this year. Miffy is a simple, hand drawn rabbit with long white ears, two dots for eyes and a cross-shaped mouth. Now published in more than 50 languages, the Miffy stories – which explore universal childhood experiences – have sold more than 85 million copies worldwide.

For high-res images or more information email Jessica@highlightpr.co.uk

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About Miffy

This is the UK Official Online Press Office for Miffy

Dutch artist, Dick Bruna created the classic children's character, Miffy, in 1955 whilst on a rainy seaside holiday in North Holland. A little bunny kept hopping around the garden of his holiday home - he sketched it by day and at night Dick Bruna made up stories about it to entertain his one year old son. That bunny later became Miffy.

More than 60 years later, there are 33 storybooks about Miffy, which have sold over 85 million copies and are translated in more than 50 languages. Now published in the UK by Simon and Schuster, 16 Miffy storybooks have been refreshed for a modern British audience by award winning poet, Tony Mitton and are available from all good bookshops.

There is Miffy merchandise sold across 5 continents, a new TV series and a movie. Celebrations for Miffy's anniversary will take place worldwide throughout 2015.

The publishing and international rights to Miffy are managed by Mercis bv in Amsterdam.