Spot Miffy in Holland!

Family-friendly attractions featuring the bunny character

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UK families with young children looking for a short break should hop over to Holland to see all things Miffy!

Much loved by a generation of Brits who grew up reading Dutch artist Dick Bruna’s iconic picture books, Miffy the bunny now stars in a new TV show on kids’ channel Tiny Pop. The character is also the subject of a new interactive museum for pre-schoolers in the family-friendly city of Utrecht.

The Miffy Museum (www.miffymuseum.com) is situated opposite the Centraal Museum in the old part of city – Dick Bruna’s birthplace. The permanent visitor attraction welcomed over 10,000 visitors within the first 2 weeks of opening in February.

Each room in the Miffy Museum is dedicated to a different subject, creating a miniature world full of interactive activities, allowing children to discover the world around them. Whilst at the zoo, you can play with all the animals whether they’re wild or tame. When you go to the doctor, the doctor examines your eyes and ears. Dick Bruna’s illustrations of Miffy and other characters feature throughout the museum.

Like Amsterdam - but much smaller – Utrecht has traditional Dutch houses and canals flanked by cafés, restaurants and shops. It is easy and safe to explore the cobbled streets on foot, with or without a pushchair. The city is easily accessible via a 40 minute train ride from Schipol airport.

PLAN YOUR TRIP:

Families with young Miffy fans should focus a Utrecht city break around a visit to the new Miffy Museum – but there is also lots of fun to be had trying to spot the numerous incarnations of Miffy dotted around the streets in other parts of the city.

FOLLOW THE MIFFY TRAIL AROUND UTRECHT:

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START:

Tour de Miffy

Utrecht Train Station

As soon as you hop off of the train in Utrecht Centraal Station you’ll be able to see a statue of Miffy which was used during the Grand Départ of the Tour de France, held in 2015 in Utrecht.

Traffic Lights

Lange Viestraat, Utrecht

Ready… steady… Miffy! Not many people know that there are Miffy-shaped traffic lights in Utrecht. The lights are on the Lange Viestraat - a ten minute walk away from the Utrecht Centraal train station.

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The Nijntje Pleintje/Miffy Square

Utrecht

Miffy is such a well-loved character in Holland that they named a whole square after her! The Nijntje Pleintje – otherwise known as the Little Miffy Square – is a 10 minute walk from the Miffy Traffic Lights. The square is home to a Miffy statue created by Dick Bruna’s son, Marc Bruna, which stands at the beginning of the Van Asch van Wijckskade.

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Miffy Mosaic

Old Dick Bruna Studio, Utrecht

From the Miffy Square, walk 10 minutes further to Jeruzalemstraat and look out for the little Miffy mosaic showing Miffy peeking around the wall of Dick Bruna’s old studio location.

The Miffy Museum

Agnietenstraat, Utrecht, 10am-5pm Tuesday to Sunday

Explore, discover, touch, smell… this new museum is totally interactive and designed just for young children.

The rooms at the Miffy Museum are each dedicated to a different subject, forming miniature worlds full of interactive activities. Whilst at the zoo, you can play with all the animals whether they’re wild or tame. When you go to the doctor, the doctor examines your eyes and ears.

On leaving the museum, check out the gift shop which has plenty of Miffy treasure. Then head outside to find the perfect spot for selfies - a giant, brightly coloured statue of Miffy (part of the Miffy Art Parade which was held in 2015).

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NEW! The Miffy Room

Hostel Utrecht – Centrum, from €129 per night

Dream the night away in the new Miffy room at Stayokay Utrecht-Centrum!

The room is fully decorated in Dick Bruna’s iconic minimalist style, with Miffy lamps, a Miffy beanbag, Miffy bedding and also towels. Fall asleep – literally - under the stars.

In the morning, use the Miffy shower gel and shampoo and sit down to a full breakfast on Miffy tableware; you’ll also receive a family ticket to the Miffy Museum and be presented with a surprise for your little ones!

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BEYOND UTRECHT:

For Miffy fans extending their trip beyond Utrecht, there are more family-friendly places where children can discover the little bunny.

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Miffy Tulips

Open 23 March until 21 May 2017

From Madurodam, take a 40 minute drive to the world famous Keukenhof Gardens where you will find a Miffy playhouse within the picturesque grounds.

There is also a gorgeous display of tulips within the grounds. Keep your eyes peeled for Tulipa Nijntje – a giant Miffy made from tulips!

Miffy at the Seaside

Egmond aan Zee, North Holland

From Keukenhof you can drive along the scenic North Sea Coast until you reach Egmond aan Zee.

Here, you can visit the spot where Miffy was first created, when Dick Bruna was on holiday in 1955. Along the beach during summer, there are markers featuring DB’s illustrations on top (characters such as Miffy, plus generic animals) so families can orientate themselves.

Miffy Shop Amsterdam

Mon: 1pm - 6pm Tues - Fri: 10am – 6pm

Sat: 10am - 5pm Sun: 12pm - 5pm

When your sightseeing in the capital is coming to an end, there is an utterly adorable Miffy shop in Amsterdam so that you can remember your trip for years to come. For more information, please click HERE.

Getting to Holland: There are regular flights from all main UK airports to Schipol, Amsterdam. Airlines include: British Airways, KLM, and Easyjet.

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About Miffy

This is the UK Official Online Press Office for Miffy

Dutch artist, Dick Bruna created the classic children's character, Miffy, in 1955 whilst on a rainy seaside holiday in North Holland. A little bunny kept hopping around the garden of his holiday home - he sketched it by day and at night Dick Bruna made up stories about it to entertain his one year old son. That bunny later became Miffy.

More than 60 years later, there are 33 storybooks about Miffy, which have sold over 85 million copies and are translated in more than 50 languages. Now published in the UK by Simon and Schuster, 16 Miffy storybooks have been refreshed for a modern British audience by award winning poet, Tony Mitton and are available from all good bookshops.

There is Miffy merchandise sold across 5 continents, a new TV series and a movie. Celebrations for Miffy's anniversary will take place worldwide throughout 2015.

The publishing and international rights to Miffy are managed by Mercis bv in Amsterdam.