Announcing the Miffy X UNIQLO Collection:  Spring Summer 2015 Kids Wear 

Range Featuring Dick Bruna’s Iconic White Bunny 

A new collaboration clothing line between UNIQLO and Miffy, the much loved character from the iconic storybooks by Dutch artist Dick Bruna, has launched in UK branches of Uniqlo and on www.uniqlo.com/uk.

This special Miffy X Uniqlo Spring Summer 2015 kids’ wear range marks Miffy’s 60 anniversary this year.

Marja Kerkhof, Managing Director of Mercis B.V., Dick Bruna’s publishing company in the Netherlands commented: “We are thrilled that Miffy is partnering with UNIQLO during her 60th anniversary year. The timeless nature of Dick Bruna’s minimal style as well as the affection people have for Miffy will no doubt ensure this range - which includes kids and baby wear - is extremely popular with UNIQLO and Miffy fans alike.”

Yuki Katsuta, Head of Research & Design at UNIQLO and Group Executive Officer of Fast Retailing, said, “We are very pleased to be able to collaborate with Miffy as she celebrates her 60th anniversary this year. Both UNIQLO and Miffy are known and loved throughout the world, and we hope the new clothing range will bring a touch of happiness to the daily lives of everyone, everywhere.”

The range combines Dick Bruna’s illustrative style of minimal black lines contrasting with bright primary colours, together with UNIQLO’s contemporary approach to clothing design. Miffy’s silhouette - instantly recognisable to so many parents and children worldwide – is featured throughout. The result is an eye-catching collection which includes Girl’s tunic UTs (UNIQLO T-shirts): for ages 3+, priced £7.90. Within the baby range for ages 3-24 months, there are graphic T-shirts, priced £5.90, and baby bodysuits, priced £7.90.

Miffy was “born” on 21 June 1955, when Dutch artist Dick Bruna, now retired, first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist.

60 years later, the Miffy books have sold more than 85 million copies, and are currently published in more than 50 languages. Merchandise is sold across five continents, there are several musicals and TV series, plus a recent Miffy movie. Anniversary celebrations include commemorative stamps, new publishing, exhibitions, an art parade, plus other birthday events around the world. Miffy is also helping to promote the Grand Depart of the 2015 Tour de France in Utrecht in July.

With global celebrations for the popular bunny’s birthday now in full swing, the launch of the Miffy X UNIQLO range will roll out across UNIQLO stores in 15 countries throughout this month.

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About Miffy

This is the UK Official Online Press Office for Miffy

Dutch artist, Dick Bruna created the classic children's character, Miffy, in 1955 whilst on a rainy seaside holiday in North Holland. A little bunny kept hopping around the garden of his holiday home - he sketched it by day and at night Dick Bruna made up stories about it to entertain his one year old son. That bunny later became Miffy.

More than 60 years later, there are 33 storybooks about Miffy, which have sold over 85 million copies and are translated in more than 50 languages. Now published in the UK by Simon and Schuster, 16 Miffy storybooks have been refreshed for a modern British audience by award winning poet, Tony Mitton and are available from all good bookshops.

There is Miffy merchandise sold across 5 continents, a new TV series and a movie. Celebrations for Miffy's anniversary will take place worldwide throughout 2015.

The publishing and international rights to Miffy are managed by Mercis bv in Amsterdam.