Miffy and the Royal Baby

New baby board book – featuring Dick Bruna’s iconic bunny - marks royal birth 

Babies and toddlers across the UK can celebrate the arrival of the new royal baby in April with this new Miffy lift-the-flap book, priced at £5.99, published by Simon and Schuster, available in all good book shops now.

From tasty sweets to extravagant elephants, help Queen Miffy search for the perfect present for the royal baby with this 12 page board book, complete with author Dick Bruna’s simple but iconic artwork which turns the story into an adventure.

Miffy and the Royal Baby has sturdy board pages and rounded corners which are perfect for little hands and a great way to encourage imagination, practise dexterity and fine motor skills, while celebrating an exciting arrival!

Miffy and the Royal Baby will be available to purchase from Waterstones and all good book stores priced at £5.99.

Miffy – Dick Bruna’s classic storybook character – is celebrating 60 years in 2015.

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About Miffy

This is the UK Official Online Press Office for Miffy

Dutch artist, Dick Bruna created the classic children's character, Miffy, in 1955 whilst on a rainy seaside holiday in North Holland. A little bunny kept hopping around the garden of his holiday home - he sketched it by day and at night Dick Bruna made up stories about it to entertain his one year old son. That bunny later became Miffy.

More than 60 years later, there are 33 storybooks about Miffy, which have sold over 85 million copies and are translated in more than 50 languages. Now published in the UK by Simon and Schuster, 16 Miffy storybooks have been refreshed for a modern British audience by award winning poet, Tony Mitton and are available from all good bookshops.

There is Miffy merchandise sold across 5 continents, a new TV series and a movie. Celebrations for Miffy's anniversary will take place worldwide throughout 2015.

The publishing and international rights to Miffy are managed by Mercis bv in Amsterdam.